The latest from Greymill Brands — financial results, brand launches, retail expansions, and company milestones.
CHICAGO, IL — March 14, 2026 — Greymill Brands, Inc. today announced financial results for fiscal year 2025, reporting net revenue of $382 million, a 14.1% increase compared to $334.8 million in FY2024.
The company's growth was driven by exceptional performance from Breva, its functional hydration brand, which posted $72 million in net revenue — a 41% year-over-year increase — and Fieldwell, its better-for-you snack platform, which grew 28% to $127 million following its national expansion into all Target doors in February 2026.
Crestline Kitchen, the company's flagship condiment brand and largest revenue contributor at $148 million, grew 6% driven by strength in its pasta sauce and marinade categories on Walmart.com and Amazon. Stoneleaf Pantry contributed $35 million, growing 4% on continued Costco and Sam's Club distribution gains.
"FY2025 was our strongest year in the company's history, and it reflects a strategy we've been building toward for nearly a decade," said James Whitmore, CEO. "Breva's trajectory is remarkable — a brand we built from scratch in 2021 that is now approaching $100M in annual revenue. Fieldwell's national Target expansion was years in the making and validated our belief in the brand's retail potential. And Crestline Kitchen continues to deliver the consistent, profitable growth that funds everything else."
The company's digital commerce business grew 31% year-over-year, reaching $89M in ecommerce-attributed revenue across all brands. Amazon remains the company's largest single digital channel at 61% of ecommerce revenue, followed by Walmart.com at 22% and Target.com at 11%. Rohan Mehta, Director of Ecommerce Insights, noted that content compliance scores across the portfolio improved from 71% to 94% during the year, contributing to a measurable improvement in digital shelf conversion rates.
CHICAGO, IL — January 22, 2026 — Greymill Brands announced today that Fieldwell, its better-for-you snack bar and trail mix brand, will expand into all 2,800 Target stores nationwide, effective February 1, 2026. The rollout marks the completion of a multi-year retail distribution build that began with a 400-door regional pilot in 2022.
The expansion follows strong sell-through performance in Target's natural food and grocery sections across the Midwest and Southeast regions, where Fieldwell achieved a category ranking of #3 in better-for-you snack bars within 18 months of launch. The national rollout includes Fieldwell's four bestselling SKUs — the Honey Oat Bar, Dark Chocolate Almond Bar, Mixed Berry Trail Mix, and Original Grain Crisp — plus two new items debuting exclusively with Target: the Salted Caramel Protein Bar and the Coconut Chia Trail Mix.
"Target has been an incredible partner for Fieldwell from the very beginning," said Marcus Reid, CMO of Greymill Brands. "The data we saw from the pilot regions gave us full confidence in this national expansion, and we're proud that Target consumers across the country will now be able to find Fieldwell on their shelves."
CHICAGO, IL — November 10, 2025 — Breva, Greymill Brands' fastest-growing functional beverage brand, today announced the launch of its new Electrolyte+ Pro line, featuring three new SKUs formulated with clean electrolytes, organic coconut water, and zero artificial sweeteners. The line launches exclusively across all 530 Whole Foods Market locations beginning November 15, before a broader retail rollout in Q1 2026.
Electrolyte+ Pro was developed in response to growing consumer demand for performance hydration products without artificial additives. Each serving delivers 500mg of sodium, 200mg of potassium, and 60mg of magnesium — formulated specifically for active recovery and endurance performance. The line is Non-GMO Project Verified, Informed Sport certified, and made without artificial sweeteners, synthetic dyes, or "proprietary electrolyte blends."
Priya Anand, VP of Product & Innovation, said: "Electrolyte+ Pro took us 14 months to get right. The 'clean electrolytes' space is full of marketing that doesn't hold up to scrutiny. We wanted every claim on our label to be verifiable and clear."
Breva is available at Amazon, Target, Whole Foods, Sprouts, GNC, and at brevadrinks.com.
CHICAGO, IL — October 3, 2025 — Greymill Brands has been named to the Crain's Chicago Business "Best Places to Work" list for the third consecutive year, ranking #12 among mid-size companies in the Chicago metropolitan area.
The recognition is based on anonymous employee survey data measuring workplace culture, career development, compensation, leadership, and company mission. Greymill scored particularly high on mission clarity (94th percentile), direct access to leadership (91st percentile), and professional development opportunities (89th percentile).
"This recognition belongs entirely to the team," said Rachel Torres, VP of People & Culture. "We've grown from 580 to 847 employees over the past four years, and maintaining our culture through that growth takes genuine daily attention. We're proud that the people who make Greymill work still feel it working for them."
CHICAGO, IL — August 19, 2025 — Greymill Brands today announced an accelerated commitment to transition 100% of its primary packaging to recyclable or compostable materials by 2028 — two years ahead of its previously stated 2030 target. The company also released its FY2024 Sustainability Report, showing 74% of packaging by volume already meets this standard, up from 51% in 2022.
The announcement includes a packaging innovation partnership with Novatek Sustainable Materials, a Chicago-based packaging technology firm, to develop a new plant-based flexible pouch format for Breva's electrolyte mixes — Greymill's highest-volume flexible packaging application. The new material is expected to enter production in Q2 2026 and will carry the How2Recycle label, enabling consumers to recycle through participating retailer drop-off programs.
Priya Anand commented: "Packaging is our most visible environmental footprint. We accelerated this target because our team found a path to get there, and because our retail partners — particularly Walmart and Target — are increasingly requiring it. The two-year acceleration isn't a marketing move. It's an engineering commitment."